{"id":5898,"date":"2025-04-27T09:52:50","date_gmt":"2025-04-27T09:52:50","guid":{"rendered":"https:\/\/outsiderland.com\/danahilliot\/?p=5898"},"modified":"2025-04-27T09:52:50","modified_gmt":"2025-04-27T09:52:50","slug":"as-ridiculous-as-a-deodorant-commercial","status":"publish","type":"post","link":"https:\/\/outsiderland.com\/danahilliot\/as-ridiculous-as-a-deodorant-commercial\/","title":{"rendered":"as ridiculous as a deodorant commercial"},"content":{"rendered":"
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Je cherchais un passage de David Graeber (cit\u00e9 par Sara Ahmed) dans son recueil d’essai de 2007, Possibilities: Essays on Hierarchy, Rebellion, and Desire<\/em>, \u00e0 la toute fin du dernier essai, intitul\u00e9 joliment : \u00ab\u00a0On The Phenomenology of Giant Puppets: Broken Windows, Imaginary Jars of Urine, and the Cosmolgical Role of the Police in American Culture<\/em>\u00a0\u00bb (Sur la ph\u00e9nom\u00e9nologie des marionnettes g\u00e9antes : Fen\u00eatres bris\u00e9es, jarres d’urine imaginaires et r\u00f4le cosmologique de la police dans la culture am\u00e9ricaine\u00a0 )<\/p>\n

La citation (concernant l’id\u00e9ologie port\u00e9e par la figure du flic dans l’imaginaire am\u00e9ricain) est celle-ci :<\/p>\n

\u00ab\u00a0faced with anything that remotely resembles creative, nonalienated experience, it tends to look as ridiculous as a deodorant commercial during a time of national disaster<\/em>\u00a0\u00bb<\/p>\n

On est bien avant Occupy Wall Street, notez bien !<\/p>\n

Sara Ahmed la reprend dans un passage o\u00f9 elle pose la question : \u00ab\u00a0Peut-on encore parler de conscience r\u00e9volutionnaire aujourd’hui ?\u00a0\u00bb<\/p>\n

\u00ab\u00a0Can we even speak of revolutionary consciousness today? Of course, it is a much-repeated assertion that history itself has made the very concept of a political revolution impossible: the failure of communism to deliver its promise of an alternative future has been read as evidence of the impossibility of any other future but global capitalism. But that\u2019s too easy: there is too much evidence of the failure of global capitalism to deliver its own promise of the good life to the populations of the world for it to become evidence of the impossibility of alternatives. We learn much from how the very idea of alternatives to global capitalism comes across as silliness.4 David Graeber argues in his phenomenological anthropology of anarchism that \u201cfaced with anything that remotely resembles creative, nonalienated experience, it tends to look as ridiculous as a deodorant commercial during a time of national disaster\u201d (2007: 410). The silly or ridiculous nature of alternatives teaches us not about the nature of those alternatives but about just how threatening it can be to imagine alternatives to a system that survives by grounding itself in inevitability.\u00a0\u00bb<\/p>\n

\u00ab\u00a0Peut-on m\u00eame parler de conscience r\u00e9volutionnaire aujourd’hui ? Bien s\u00fbr, on r\u00e9p\u00e8te souvent que l’histoire elle-m\u00eame a rendu impossible le concept m\u00eame de r\u00e9volution politique : l’\u00e9chec du communisme \u00e0 tenir sa promesse d’un avenir alternatif a \u00e9t\u00e9 lu comme une preuve de l’impossibilit\u00e9 de tout autre avenir que le capitalisme mondial. Mais c’est trop facile : il y a trop de preuves de l’\u00e9chec du capitalisme mondial \u00e0 tenir sa propre promesse de bonne vie aux populations du monde pour que cela devienne une preuve de l’impossibilit\u00e9 d’alternatives. David Graeber affirme dans son anthropologie ph\u00e9nom\u00e9nologique de l’anarchisme que \u00ab face \u00e0 tout ce qui ressemble de pr\u00e8s ou de loin \u00e0 une exp\u00e9rience cr\u00e9ative et non ali\u00e9n\u00e9e, cela tend \u00e0 para\u00eetre aussi ridicule qu’une publicit\u00e9 pour un d\u00e9odorant en p\u00e9riode de d\u00e9sastre national \u00bb (2007 : 410). La nature idiote ou ridicule des alternatives nous enseigne non pas la nature de ces alternatives, mais \u00e0 quel point il peut \u00eatre mena\u00e7ant d’imaginer des alternatives \u00e0 un syst\u00e8me qui survit en se fondant sur l’in\u00e9vitabilit\u00e9.\u00a0\u00bb<\/p><\/blockquote>\n

\u00c9videmment, je retiens cette histoire de publicit\u00e9 pour d\u00e9odorant.<\/p>\n

En relisant du coup Graeber (le texte date de 2007), je ne peux m’emp\u00eacher d’essayer d’imaginer ce qu’il aurait dit de l’\u00e9lection de Trump version 2024 – et de ce qui se met en place aux \u00c9tats-Unis.<\/p>\n

(je relis mes notes du matin sur l’expression \u00ab\u00a0il est trop tard\u00a0\u00bb, une mani\u00e8re de reprendre de biais la question de l’espoir et du d\u00e9sespoir que j’avais laiss\u00e9e un peu de c\u00f4t\u00e9, quoique…)<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Je cherchais un passage de David Graeber (cit\u00e9 par Sara Ahmed) dans son recueil d’essai de 2007, Possibilities: Essays on Hierarchy, Rebellion, and Desire, \u00e0 la toute fin du dernier essai, intitul\u00e9 joliment : \u00ab\u00a0On The Phenomenology of Giant Puppets: Broken Windows, Imaginary Jars of Urine, and the Cosmolgical Role of the Police in American…<\/p>\n Read More<\/span> as ridiculous as a deodorant commercial<\/span><\/a>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"Layout":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["entry","author-danah","post-5898","post","type-post","status-publish","format-standard","category-publications"],"yoast_head":"\nas ridiculous as a deodorant commercial - Outside Dana Hilliot<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/outsiderland.com\/danahilliot\/as-ridiculous-as-a-deodorant-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"as ridiculous as a deodorant commercial - Outside Dana Hilliot\" \/>\n<meta property=\"og:description\" content=\"Je cherchais un passage de David Graeber (cit\u00e9 par Sara Ahmed) dans son recueil d’essai de 2007, Possibilities: Essays on Hierarchy, Rebellion, and Desire, \u00e0 la toute fin du dernier essai, intitul\u00e9 joliment : \u00ab\u00a0On The Phenomenology of Giant Puppets: Broken Windows, Imaginary Jars of Urine, and the Cosmolgical Role of the Police in American…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/outsiderland.com\/danahilliot\/as-ridiculous-as-a-deodorant-commercial\/\" \/>\n<meta property=\"og:site_name\" content=\"Outside Dana Hilliot\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-27T09:52:50+00:00\" \/>\n<meta name=\"author\" content=\"danah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"danah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/outsiderland.com\/danahilliot\/as-ridiculous-as-a-deodorant-commercial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/outsiderland.com\/danahilliot\/as-ridiculous-as-a-deodorant-commercial\/\"},\"author\":{\"name\":\"danah\",\"@id\":\"https:\/\/outsiderland.com\/danahilliot\/#\/schema\/person\/2f9b92e9fff19bccc36638b10510d5ae\"},\"headline\":\"as ridiculous as a deodorant commercial\",\"datePublished\":\"2025-04-27T09:52:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/outsiderland.com\/danahilliot\/as-ridiculous-as-a-deodorant-commercial\/\"},\"wordCount\":635,\"publisher\":{\"@id\":\"https:\/\/outsiderland.com\/danahilliot\/#\/schema\/person\/201a1fef0f5c2897bd65e98bcf6b1179\"},\"articleSection\":[\"PUBLICATIONS\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/outsiderland.com\/danahilliot\/as-ridiculous-as-a-deodorant-commercial\/\",\"url\":\"https:\/\/outsiderland.com\/danahilliot\/as-ridiculous-as-a-deodorant-commercial\/\",\"name\":\"as ridiculous as a deodorant commercial - Outside Dana Hilliot\",\"isPartOf\":{\"@id\":\"https:\/\/outsiderland.com\/danahilliot\/#website\"},\"datePublished\":\"2025-04-27T09:52:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/outsiderland.com\/danahilliot\/as-ridiculous-as-a-deodorant-commercial\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/outsiderland.com\/danahilliot\/as-ridiculous-as-a-deodorant-commercial\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/outsiderland.com\/danahilliot\/as-ridiculous-as-a-deodorant-commercial\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/outsiderland.com\/danahilliot\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"as ridiculous as a deodorant commercial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/outsiderland.com\/danahilliot\/#website\",\"url\":\"https:\/\/outsiderland.com\/danahilliot\/\",\"name\":\"Outside Dana Hilliot\",\"description\":\". 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